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Your Industry By
The Numbers
Marketing plan numbers are trickier
than your financials. Financial worksheets have a pretty standard
format. Marketing numbers are all across the board. Some are
local, some national, some international. Some have a narrow niche
market. Some draw from a number of established markets.
But, no matter how simple, or how
complex, you do need them. You need to identify your industry
niche and demonstrate that you will succeed in this niche.
Odds are that you lender/investor will
look at BizMiner
numbers. You should too. Find out what's there. If
it's not good news for your business, it's better to find out ahead of
time. I shudder at the thought of standing in front of lender who
says, "By the way, did you realize your market is declining?"
BizMiner is the company that gather
information on hundreds of thousands of businesses, then summaries it
all into thousands of specialized industries. So odds are that you
will find a report quite similar to your type of business.
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