|
May 6, 2008
If you missed the last edition,
Angel Investment,
click to get there!
Marketing Proposals
There's a simple choice in marketing
proposals: you either have too much information, or not enough.
I don't think there anything in between. Of the two, I prefer
having too much information. Then I can pick and choose which sets
of information to use.
BizMiner is the best starting point we know. This is the
marketing data that most lenders and investors use. It is the most
thorough on the market, gathering information from hundreds of thousands
of businesses each year, then summarizing the findings for easy use.
Then check out
Marketing Plans to get an idea of the type of information that you
are likely looking for.
There are lots of
online sources for information. And don't forget to check with
your local industry professional society and your chamber of commerce.
Marketing plans for online businesses
are probably the toughest to construct. So much of the "online
world" sounds like voodoo to staid sorts, like traditional bankers.
Here is where you really need strong, strong documentation. Check
out
eBay
Business Plans for some clues on what to present.
|
|
|
Too Good To Miss
Wikis
from Northern Light Search
Hundreds of wikis
covering 17 major industry groups, ranging from accounting/taxation to
telecommunications, with lots and lots of sub groups. Each wiki contains a
description and links to industry overviews, analyses, key market issues,
major companies, and more.
These wikis were created by editors at Northern Light LLC of Cambridge, Mass.
Northern Light has been well-known in the research, library, and business
information communities for many years for its quality search engines, market
research services, and custom research portals.
Amazingly, it is a free service.
|
 |
Get lots of ideas for your
marketing proposal in these business plans. Over 400 plans in
hundreds of industries. While the marketing information will
likely be dated, the formatting and presentation could be very helpful
in constructing your own business proposal.
Click on the
book cover for more information. |
|
|
Your
Free Business Plan
I don't, for the most part, think very highly of the "business plans" that come out of academia. They tend to be for huge companies with impossible dreams. This one from Yale University is different. It is for a smaller
non-profit coffee enterprise. And it makes sense. It's very well written. No wonder it was a grand prize winner in
the non-profit business plan competition!
|
 |
 |
"The leadership instinct you
are born with is the backbone. You develop the funny bone and
the wishbone that go with it."
~Elaine Agather, chair and CEO of JP
Morgan Chase, Dallas |
|
(c) 2008 BusinessFinance-One Inc. All
rights reserved.
For information on advertising on this site, contact
the Editor
|
|
|
