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Business Plan Briefing
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TOP
OF THE BRIEFING
ARE THE BEST
MARKETERS BEHIND BARS? and VENTURE LENDING COMES OF AGE
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Sometimes angel investors do things so
right that it's impossible not to love them. That is certainly the
case when Catherine Rohr, former venture capitalist from New York and California
ventured into the Texas prison system and set up an entrepreneurial
program for hard core inmates. Read
the story.
Venture capital firms lending
money? You bet. And it's not millions. It's hundreds
of thousands. And it's targeted to smaller startup companies with
potential. Read
about it here.
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NEW BUSINESS SPOTLIGHT
PSYCHOGRAPHICS??
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Remember demographics? Those
figures presented the overall picture of a market area, with age,
income, family size, education level, etc.
Well, now we have psychographics.
Also called "niche marketing". This is the art of
pinpointing just the few that your product needs. Psychographics
examines how potential customers think and feel -- their lifestyles,
travel habits, all the things that give you a closer look into their
minds and buying habits.
And it is becoming quite a specialty in
the business world. Yvette Craddock, owner of a Tempe, Arizona,
based marketing company called Click Marketing Solutions is doing very
nicely in this niche, thank you.
"The traditional way of reaching
customers was by television, radio and newspaper ads," says Ms.
Craddock. "But now we send our clients' messages via the internet
and, instead of broad messages, we refine them and aim at specific
potential customers, niche marketing."
Ms. Craddock's success is based on two
strong facts: (1) She's very good at what she does, and (2) She is
a black woman business owner with an all woman staff. (She gets a
lot of press on that one!)
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TOP
FREEBIE
REVAMPED SBA SITE
and IPOs, ETC. |
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The SBA has revamped its site. Take a
look at www.business.gov . It's the
cooperative effort of a dozen or so government agencies that deal with small
business. The wealth of information is staggering. It's always a
challenge finding the right information at the SBA site.
Note in particular that the site for finding
out about business grants has changed. Click
here for the new page. In fact, the re-directs from the old pages
don't work at all as well as they might. Once we get used to it, this will
probably prove to be an improvement over the old site, but right now it is
frustrating.
If you had anything bookmarked on the SBA site,
check it when you have a moment -- the address has probably changed.
****
If your company is ready for raising money in a
public arena, the Kaufman
Foundation has an excellent outline of the options available, including
direct offering, London AIM, NASDAQ, reverse merger and Toronto TSXV. One
of these may work for you. For instance, you need not be a British citizen
to take advantage of the London
AIM program.
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BUSINESS
BRIEFS
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Rev. Jesse Jackson is using his
considerable influence to create access to capital for small minority
owned businesses. The first push will be in New York in a new
venture called The Small Business Institute. It will include
training and financial access, an unbeatable combination.
South Texas Business Fund in San
Antonio, Texas, is establishing a Women's Business Center
in collaboration with the city of San Antonio's Economic Development
Department, with funding from the U.S. Small Business Administration.
A five-year, $750,000 SBA grant will be used to open the Women's
Business Center in the Development & Business Services Center.
The Rhode Island Business Plan Competition will award $125,000 in
prizes to this year's winners. The deadline to apply is April 2, 2007.
Winners will be announced May 1.
Acción New York, a nonprofit organization, lends money to
immigrant entrepreneurs in the New York area. Its clients are 95
percent minority, almost all immigrants and 40 percent women, all
groups who face severe disadvantages toward gaining access to
credit. The organization charges annual interest of 10.99
percent to 17.99 percent, slightly higher than the roughly 10 to 14
percent that banks are generally charging these days, but a difference
that the group needs to remain viable. The organization has a 96
percent repayment rate, and that since its founding in 1991, it has
made 9,100 loans totaling $62 million.
NASA has started a venture capital fund called Red Planet Capital,
which will invest taxpayer funds in promising but financially-strapped
companies. It marks the first time the federal government has started
a venture capital fund for civilian purposes and the third time
overall (the two other previous venture capital efforts involved the
CIA and Army). The fund will receive $75 million over five years
to invest in emerging technologies that could benefit NASA programs.
Wal-Mart Stores, Inc.
announced a $1 million grant to the Business Consortium Fund (BCF).
BCF was established by the National Minority Supplier Development
Council (NMSDC) to address the lack of traditional lending
opportunities for minority businesses. This announcement comes after
the company made an initial $1 million donation to the BCF last
October. The additional funds will continue to assist the organization
in financing NMSDC-certified minority businesses across America.
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YOUR FREE BUSINESS
PLAN SAMPLE
DENTAL OFFICE
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A dental
office. Medical office needs don't change a whole lot from
year to year. This one has a nice presentation, especially in
the "Competition Analysis" section. I also like that
he doesn't put his "vision" statement right up front -- he
gives his reader a bit of time to get acquainted.
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| That's it
for now. Remember, if there is anything you want to see in this
ezine, let me
know (I've got a bit of influence with the editor!) |
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