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The Briefing: Batten Down the Hatches
July 03, 2007


Make dreams come true -- yours and the bride's!
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TOP OF THE BRIEFING
THE LEAST READ ISSUE

I know. Tomorrow is July 4th, and this is going to be the least read issue of the year. Oh, well. At least be glad that you are reading it, for you will be forewarned of what is to come.

For months and months we have been telling you that there is scads of money out there, just ripe for the picking. While this is still true, that pile of money is shrinking.

To no one's real surprise, the US economy is slipping rapidly. First we heard about the sub-prime mortgage market falling apart. Then we heard about the building slump. Now we are hearing about the above-prime market taking a tumble.

Batten down the hatches and get ready. We're in for a rocky ride.

The good news is that small business cannot stop completely. There will still be new businesses. The SBA isn't going out of business. BUT (and this is a big "BUT") competition for available funding is going to get tougher and tougher.

As a reader of this ezine, and of the website, you are honestly head and shoulders above others. You know the tools to use. You know what needs to be in a business plan. You even know how to plan your business.

Don't give up your dreams. No matter what, don't give up your dreams. Your business can still be a reality. Yes, you may have to work a little harder, write a better business plan, impress a few more lenders. But you can do it. I promise. We'll be here to help you every step of the way.

TOP FREEBIE
STEPS TO MAKE YOU AND YOUR BUSINESS WELL KNOWN


Being famous not only helps your ego, it also helps your bottom line. It is a part of business that many of us ignore. It's not that we don't want to be famous, but somehow the concept of making ourselves famous doesn't sound kosher.

Well, never fear. Here is the fearless approach for fame and fortune. It's a quick read, only 6 pages. But worth it.

YOUR FREE BUSINESS PLAN SAMPLE
ART GALLERY

I wish I could provide you with an image from the cover of this business plan. But there wasn't any. In fact, there isn't a single picture in the whole presentation.

Now, gee, people. An Art Gallery. If an art gallery can't provide great pictures, how can it possibly exist? This reminds me of a business plan that I keep around as a bad example. It is for an online store for specialized art. It is 100+ pages, without a single picture. Ouch.

The language in the Art Gallery business plan is fine. The layout is fine. There are even financial projections, although one-page is skimpy.

And let's try to be a bit more creative.

See Art Gallery


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____________________________

    If you can conceive it and believe it, you can achieve it.

        Rev. Jesse Jackson
        Civil Right Leader and Politician

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That's it for now. Remember, if there is anything you want to see in this ezine, let me know (I've got a bit of influence with the editor!)

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