| Your beauty
salon business plan will reflect your clientele base and your
years of experience.
KEY CONSIDERATION
Women may not go to a beauty
parlor as often as they used to, but they do still go, and the
services of talented beauticians are always in demand. The real
key to your success is being able to demonstrate that you have a
strong clientele base that will be with you when you open your
new hair salon.
STRONGEST ADVANTAGE IN YOUR
SALON BUSINESS
Beauty salons of all kinds --
hair salons, nail salons, massage salons, tanning salons -- are
a staple of modern life. This is no fly by night idea. There is
a strong history that you can draw upon.
STRONGEST DISADVANTAGE TO A
BEAUTY BUSINESS PLAN
Being a great hair cutter does
not, unfortunately, make you a great business owner. In addition
to your beautician skills, you will also need to demonstrate
your business skills.
This holds true too if you are
creating a tanning salon business plan or a nail salon business
plan, or even a massage business plan.
OVERCOMING THE DISADVANTAGE
WITH YOUR BEAUTY SALON BUSINESS PLAN
What's your hook? What makes
your beauty salon so special?
There are some beauty salons that focus on quick clipping, and
others that feature high coiffeurs. Nail salons and tanning
salons have a very different focus. And a massage salon can be
very basic, or quite chic. Find your niche and present it.
Your beauty salon business plan
must present you as beautifully as you present your clientele.
Nothing messy or incomplete. Capture that sense of beauty in
your business plan.
Just as important is the hard
business reality of the business plan. Never, never make it
appear as fluff. This is not a fluffy business. It is a real
business that will require real money to open, and real
management skills to manage effectively. Make sure you've got
both.
OTHER PLUSSES FROM IN YOUR
BEAUTY SALON BUSINESS PLAN
This is an area that is very
visual. Use the visual impact to influence your lender/investor.
Show architectural renderings. Picture your clientele. Get
endorsements from potential clients.
Because yours is such a
visually oriented business, your business plan must be presented
as clean, sharp and professional. Goodness, if you can't create
a good looking business plan, how will ever be able to create a
good looking beauty salon?
FOR ADDITIONAL INFORMATION
FOR YOUR BEAUTY SALON BUSINESS PLAN AND YOUR MARKETING PLAN FOR
A BEAUTY SALON
For marketing plan information
on the beauty industry, go to
BizMiner.
At the home page, look in the
top grey section. Where it says "Find Industry Reports", enter
"salon". You will discover a whole list of possible reports that
you can use:
- Beauty salon and barber shop
equipment and supplies
- Tanning salon equipment and
supplies
- Cosmetology and personal
hygiene salons
- Facial salons
- Unisex hair salons
- Tanning salon
- Slenderizing salon
- Exercise salon
If you enter the word "beauty"
in the search box on the home page of Biz Miner, you will also
find:
- Beauty shops
- Beauty schools
- Beauty culture school
- Beauty contest production
- If you enter the word
"massage", you will find
- Massage machines
- Massage parlor and steam
bath services
- Massage parlor
- Massage instruction
And if you enter the word
"tanning", you will see
- Sun tanning equipment and
supplies
- Tanning salon equipment and
supplies
- Suntanning equipment and
supplies
- Tanning salon
There are two types of reports:
Industry Financials and Market Research. Find the business that
is closest to what yours will be, and get both reports. The time
and hassle these two reports will save you is immense. All of
your data will be in one spot.
Also, be sure to look in the
left hand column for DEMOGRAPHIC INFORMATION compiled from US
Census statistics. This is the information you need to
establish the validity of your geographic location.
YOUR LIKELY LENDER/INVESTOR
If yours is a high end salon,
you may have clients who are interested in investing. Rarely,
however, is that the case. More often it will be a traditional
funding source, such as the
SBA,
that will fund your business.
If yours is an established
business looking to expand regionally, nationally or
internationally, a venture capital firm may be your best choice.
Be sure to check out the newest development in venture capital:
venture lending.
YOUR ONLINE PRESENCE
You will need a strong web
presence, one that spotlights your business and drives traffic
to your business. See the
best web host for more information on my preferred web host.
This is, in fact, the only web host that I know of that can
actually generate business.
THE LAST WORD ON YOUR BEAUTY
SALON BUSINESS PLAN
Carefully watch the client base
that you are targeting. Some fields are growing rapidly. Others
may slow a bit. With a strong target and personal experience in
the field, you can do extremely well. Your salon business plan
will take you the last step of the way.
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