7 Step Business Plan for SBA Funding

 

 


Business Plan for Internet Information Services

Quotable

"I want to put a ding in the universe."
Steve Jobs, founder of Apple Computer
 

 
BUSINESS PLAN FOR INTERNET INFORMATION SERVICES

Your business plan for internet information services carries the shadow of the dot com bust.  And it carries the dreams of every single person you meet.  Reconciling those realities is a genuine challenge. 

KEY CONSIDERATION

It is very possible to have a hugely successful internet business with one person.  Or it is very possible to have a hugely successful internet business employing dozens of people.  Determining just what you want is the key to getting it.

STRONGEST ADVANTAGE

This is THE business of the future.  The astounding growth in the internet places it in front of more people each and every day.  For instance, as immense as eBay is, it has reached less than ten percent of its potential client base.  The whole internet information services industry is still in its infancy.  And you are here to take advantage of it.

STRONGEST DISADVANTAGE

Convincing people that you know what you are doing is not always the easiest thing to accomplish.  Convincing yourself that you know what you are doing can be equally difficult.

OVERCOMING THE DISADVANTAGES WITH YOUR BUSINESS PLAN FOR INTERNET INFORMATION SERVICES

Prove that you can be successful on the internet.

How would it feel to walk into a banker's office and announce, "My site is in the top one percent of all sites in the world"?  It is actually more realistic than you think.  You can do this.  Honest.

And it's not expensive to start an internet business, about $300 per year for a web address and website.

Before looking for financing, take the website as far as you can yourself -- and that's pretty far.  

  • You can build a site yourself that generates traffic -- and money -- in your spare time.  
  • You can create highly optimized, targeted pages that rank well and pull visitors to your site.  
  • You can set up affiliate sales or MLM sites.
  • You can sell ebooks via ClickBank and on your site.
  • You can have AdSense ads on your site.
  • You can tap into the dozens and dozens of monetization models available.

In short, you can get all of this done before you ever talk with a single person about lending you money, or investing in your website.

Then you can take your business plan for internet information services into your bank and very confidently announce, "My site is in the top one percent of all sites in the world.  And I am ready to expand."

Take a look at these websites.  All were created by individuals, not by corporations.  All are in the top one percent in the world.  And look how many of them are "information services" companies.  This site is one of them.

Being In The "Expansion" Mode Is What Makes It Work

Start ups are hard to fund in any industry.  A business plan for internet information services as a startup business is dead on arrival.

But an EXPANSION business.  Now that's another keg of fish.  This is a company that has proven success, and wants more success.  That's something that lenders like.

So take your internet information services business just as far as you can, then go for "EXPANSION FUNDING".  You'll be nearly home before you know it.  

HOW MUCH FUNDING WILL YOUR BUSINESS PLAN FOR INTERNET INFORMATION SERVICES NEED?

Look back up at the top of the page.  What kind of business do you really want?  A one person business?  A hundred person business?  The hundred person business won't necessarily make you richer than the one person business.  It is all a matter of choice.

Then, as with any business, sit down and run the numbers.

As a single person business, you probably need to shift from being a part time webmaster to being full time, with all the costs associated with that.  A better computer?  A DSL line?  A webmaster to revamp or redesign your site?  Specialized software for a membership site?  Whatever it is, detail it so that lenders can really understand how their money will be put to good use.

As a multi-person business, look to all the ways you can cut costs.  For instance, can some employees work from home?  Can you contract out some of the work?  Can you lease some of the equipment?  Here is where you demonstrate your real managerial ability.

FOR ADDITIONAL INFORMATION FOR YOUR BUSINESS PLAN FOR INTERNET INFORMATION SERVICES AND FOR YOUR INTERNET INFORMATION SERVICES MARKETING PLAN

There are two types of statistical information that you will need for your marketing plan for your internet information services business.  One is for the internet itself, and one is for the type of industry that you are focusing on.  Sometimes these can be combined, and sometimes they are separate.

For statistical information go to BizMiner.  

At the home page, look for the Search Box for "Industry Search".  Keying in "internet" will bring back a long list of potential web based businesses, including:

Food Cheese
Fruit Computer equipment and electronics
Computer software Computers and peripheral equipment
Electronic kits and parts Book club
Magazines Record and/or tape (music or vide) club
Stamps, coins and other collectibles Coins
Collectibles and antiques Stamps
Arts and crafts equipment and supplies Automotive supplies and equipment
Books Cards
Clothing Cosmetics and perfusmes
Educational supplies and equipment Fitness and sporting goods
Flowers, plants and bulbs Furniture and furnishings
General merchandise Gift items
Jewelry Online miscellaneous
Novelty merchandise Religious merchandise
Tools and hardware Toys and games
Women's apparel Pharmaceuticals

These are all statistics for an internet based company.  You will be taken to a list of reports specially designed for your area of interest.

If the area you are interested in is not listed here, simply input the industry into the "INDUSTRY SEARCH" box.

YOUR LIKELY LENDER/INVESTOR

The SBA is your best bet for smaller businesses.  

If yours is an established business looking to expand substantially, a venture capital firm may be your best choice.  Be sure to check out the newest development in venture capital:  venture lending.

ONE STEP FURTHER IN YOUR BUSINESS PLAN FOR INTERNET INFORMATION SERVICES

Slews of information packed into 100+ pages.  Financials, marketing, layout of business plan, providers, etc.  All for under $50.

Click on the book cover for more information.

THE LAST WORD ON YOUR BUSINESS PLAN FOR INTERNET INFORMATION SERVICES

This is simply an amazing field to be in.  I have not regretted for one minute my decision to build an internet information services business. I wish you all the success that I have enjoyed.  

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C.J. Ralph,
Service Business Specialist

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