This free marketing plan for pizza parlor outlines the information that is
essential for your successful funding search.
KEY CONSIDERATION
So what makes you think your pizza is so
hot? Good grief, your competitors are Papa John, Roundtable and dozens
of others that have gazillions to spend on promotion. What makes you
think you can make it?
Don't laugh. That is exactly what the
lender/investor is going to be thinking when you walk in.
STRONGEST ADVANTAGE
Everyone loves pizza. It's the
American "comfort food". (Sorry, Italy, it doesn't belong to
you -- it is solidly American.) When a pizza parlor can establish itself as
the pizza parlor of choice in a given area, it has really hit a home
run. Everyone from local little league teams to corporate party givers
will support it. The caveat is that the free marketing plan for pizza
parlor must be impeccable.
STRONGEST DISADVANTAGE
... about that competition.
OVERCOMING THE DISADVANTAGE WITH YOUR
FREE MARKETING PLAN FOR PIZZA PARLOR
Prove that you have the experience to make the
pizza parlor successful.
It is no good at all having a free
marketing plan for pizza parlor if you personally don't have the experience
to carry it off. And it's more than being a delivery person one
summer. It means real, hands on experience, preferably from the big
boys. You should have been at least a store manager, and preferably a
regional manager, of one of the major chains. Or your mother might
have owned the leading pizza parlor in your home town.
Demonstrate your creativity.
It does no good at all to say that you can
develop creative marketing programs, you must clearly demonstrate it.
Outline marketing programs that you developed in the past, including the
cost of the promotion and the verifiable results.
Use artist's renderings to demonstrate what
differentiates your pizza parlor from all the others.
Make strong use of charts and graphs in
your marketing plan, as well as pure numbers, to demonstrate grasp on
communication.
Note: I have not mentioned taking a
pizza to the banker. No one questions that you can make pizza.
What will be questioned is if you know how to open and operate the business.
GETTING THE HARD
NUMBERS FOR YOUR FREE MARKETING PLAN FOR PIZZA PARLOR
"Touchy feely" numbers just won't cut it. More than
most businesses, the free marketing plan for pizza parlor needs solid
numbers from reputable sources behind it.
Assessing the Competition
First, determine that another pizza parlor isn't planning on opening
nearby. This may take some legwork, and some schmoozing. Talk
to the owners of the various local strip malls. Talk to your local
city and county planning departments. Talk with local restaurant
owners. Note each and every conversation you have. You need
not list these conversations in your marketing plan, but have them in your
memory if the topic comes up.
For traffic information on your retail
location, contact the
owner/manager of the retail center. Also go to your city or country
planning department where you can get traffic counts and information on
housing and construction in that area.
For demographic information on your
location, go to your local city or county planning department.
They will be able to provide you with updated statistics, with
projections, down to the block area where your pizza parlor will be
located. While
it's nice to believe that the retail center will give you valid
information, back it up with statistical information from a disinterested
source.
For information on the pizza industry
as a whole, go to BizMiner.
Look for the search box for Industry.
You have a choice here. You can either enter "pizza", and get
reports for "pizza restaurants". Or you can enter "pizzeria", and
get reports for both chain pizzerias and independent pizzeria. All
of these reports are compiled from the financials of literally thousands
of restaurants, so you will know what the norms are for your industry.
The data that will be provided gives
you a benchmark for your financial projections for your business plan as
well as your marketing plan. You do need to know this information
because knowing the parameters of the
business means that you will know the same figures that your banker will
know. That is an important advantage in your corner.
The information provided can also provide
very solid industry information for your business plan.
While you are in BizMiner, look to the
left for VIEW ALL REPORTS. Follow that to DEMOGRAPHIC INFORMATION.
This will tell you all about your local and regional demographics for your
business.
YOUR LIKELY
LENDER/INVESTOR
The SBA
is a strong lender in the retail field.
If yours is an established pizza parlor looking to expand regionally, nationally or internationally, a
venture capital firm may be your best choice. Be sure to check out
the newest development in venture capital: venture
lending. Also look to major suppliers as possible joint venture
partners.
YOUR ONLINE
PRESENCE
Odds are that you will be
able to sell online, in addition to posting information about new products
and sales. Take advantage of that opportunity. The online
market is growing by leaps and bounds -- you might as well be part of that
revolution. See the best web host for more information on my
preferred web host.
ONE STEP
FURTHER IN YOUR FREE MARKETING PLAN FOR PIZZA
 |
Your 7-Step Business
Plan for your Pizza Parlor will get you on your way in no time.
It is easy to use because the templates are in MS Word and Excel,
two programs you already know.
Click on the book cover for
more information. |
THE LAST
WORD ON YOUR FREE MARKETING PLAN FOR PIZZA
A pizza parlor present
particular challenges in funding. If you truly can address the
marketing issue, you are well on your way to funding.
.
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Free Marketing Plan for Pizza Parlor
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