Internet Business Plans Change Your World

No kidding.  Internet business plans executed with a bit of style and grace can flip your world upside down, catapulting you to successes you hardly dared to dream of.  The reason is easy:  The internet in all its permutations is the future of business.  And it doesn't matter what corner of the internet world you live in; you've got a client base waiting to explode.

And therein lies the biggest problem:  Identifying your client base.

Note:  This holds true whether you are provider to the internet world, or even if your business has one income stream from internet sales.

Marketing Plans For Internet Businesses

Whether it is a good practice or not, bankers all require stats in business plans, even internet business plans.  Their business is based on counting. They count customers; they count number of loans granted; they count the number of people who come in the door.  That is what banks do.  So when presenting business plans for internet businesses, this is one component we cannot just simply ignore by saying, Oh that?  We can't really count it.

But how do you count a number that changes by the minute?  How do you put it into a pie chart, slice and dice it, and say This Is My Market?

Counting internet based businesses is worse than herding cats.  And when something is that difficult to accomplish, the best approach is to count something else. 

It is easy to be a webmaster.  It is easy to put up a website.  It is a whole lot harder to market a business on the web.  To prove that you can truly market your business, no matter what it is, you need to able to prove that you know how to market it.  And, to satisfy the banker, create an internet business plan that demonstrates things like:

  • The top 10 blogs you will post to, with links to your site;
  • The top 10 directories you will list your site in;
  • The top 10 web sites you will contact, asking if you can write an article for them (with a link back to your site naturally);
  • The process you will use to establish your company in FaceBook and Twitter;
  • Forums that you will participate in to generate sales.

This is just a beginning list.  There may be more in your industry, but be sure to cover these bases.  Understand too that the banker may not know exactly what you are talking about, but he will appreciate the fact that you do.

What this approach says is that, YES! I know how to reach my customer, and I know enough to evolve as the internet continues to evolve.

And, as with all good marketing plans, include some price comparisons and quality comparisons to differentiate your business from all the others.

Voila!  You've got it:  A marketing plan for internet business plans that surpasses about 99% of the business plans the banker will see.  Not bad.  Not bad at all.

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C.J. Ralph,
Business Plan Specialist

 



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