It may sound like a truism, but kids gym
business plans really need to include how many kids are in the area.
You'd be amazed how many don't.
KEY CONSIDERATION
Where there are kids, and especially kids
from upper middle class homes, there is real potential for a kids gym.
When kids gym business plans lay out the full demographics of an area, it's
a slam dunk to funding.
STRONGEST ADVANTAGE
Parents want the best for their
children. When your gym can provide that, your business will be
recognized as a valuable resource in the community. Odds are that you
won't even have to do a lot of advertising to let people know you are
there. One parent tells another, "Hey we're going to the kids gym
this morning. Are you?"
STRONGEST DISADVANTAGE
Because kids gyms are usually located in
areas with young children, the children often outgrow the usefulness of the
gym in a few years. Unless more and more young families move into the
area, your clientele will simply grow up.
OVERCOMING THE DISADVANTAGE WITH
KIDS GYM BUSINESS PLANS
Prove that you have the experience to make the
gym successful.
Few parents trust their children to
inexperienced services, especially those that can afford a kids gym in the
first place. If you have not previously owned or operated a children's
care facility, go out and get the experience. Find out about the laws
and regulations pertaining to businesses catering to children. Find
out about the best equipment. Find out about caring for children who
get sick or injured.
There's a lot to learn. Just caring
about children is not enough.
Prove that you have the marketing background and skill to make the
gym successful.
Your personal contacts will go a long way
here. Knowing the community, its direction, and having real roots here
are essential to establishing your own credibility.
Then create an initial marketing plan that
will target the parents that you most want to reach. Sometimes ads in
a local newspaper work. Sometimes flyers are the answer. If you
know your community well, you will know the best avenue for advertising.
OTHER PLUSSES FROM KIDS
GYM BUSINESS PLANS
Let your business plan reflect the joy of
your business. Bright colors. Photos of kids at play.
Copies of ads. These are all great for the kids gym business plan.
FOR ADDITIONAL INFORMATION
FOR KIDS GYM BUSINESS PLANS AND KIDS GYM MARKETING PLANS
If you are locating in a high foot
traffic area, like a mall or shopping area, this may be the only
advertising you will need. For traffic information on your retail
location, contact the
owner/manager of the retail center. Also go to your city or country
planning department where you can get traffic counts and information on
housing and construction in that area.
Also be sure to get solid demographic
information. For great demographics for your marketing plan for a
kids gym, go to BizMiner. In
the left hand column, look for the link to "View All Reports, then on "Area
Demographics". This will provide a full breakdown of number of
homes, ages, income, and trends in your area.
While at BizMiner, look for the Financial
Analysis and the Market Research reports on the child day care services
sector. To do this, look for the
"Industry Search" box, and enter "child day care
service". You will be taken to a page where you can obtain both
reports. This is the information that your banker will use in
evaluating your financial projections. Be sure you know what it
says. Your projections may be different, but if they are, know why.
YOUR BEST OVERALL SOURCE FOR INFORMATION
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Only US $43.00
Click
on the book cover for more information. |
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Let your lender know
you are serious, with a 7-Step Business Plan for Your Kids' Gym
business. It is a great plan to use because it is based on MS
Word and Excel, two programs you already know. Stuffed full of
great information for your business!
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YOUR LIKELY
LENDER/INVESTOR
The SBA
is likely your best bet.
If yours is an established
business looking to expand regionally, nationally or internationally, a
venture capital firm may be your best choice. Be sure to check out
the newest development in venture capital: venture
lending.
Also, if your kids gym hold an advantage
for a local business, such as serving as a child care center for the
children of that business' employees, then don't hesitate to ask for their
assistance as well. They may indeed welcome your new business, and
may even be wiling to help out with either financial assistance or
promotional assistance.
YOUR ONLINE
PRESENCE
Odds are that you will
benefit from an online presence. Prospective clients will want to
see who you are, what your hours are, what the gym looks like, etc.
An web address should be part of all of your advertising. See the best web host for more information on
an excellent internet service company.
THE LAST
WORD ON KIDS GYM BUSINESS PLANS
With the right planning,
your kids gym business will flourish with lots and lots of
youngsters. And, if your location is a good one, new youngsters will
join you each season of the year.
.
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