There are a zillion reasons why people look to
online business plans for their next business:
- Challenge
- Second income
- First income
- The Bunny Slipper Joy, i.e., joyfulness of
working at home
- Cost savings of home employment
- Need to remain at home
- Desire for family project
- Desire for a portable job
- Lure of the interne
All of these are very valid reasons, and there
are slews more. The bottom line is that you are looking seriously at working at
home with a computer. And you want to make money.
You are absolutely in the right place, at the
right time.
You are on the cusp of the most earth shaking
technology the common man has ever seen, rivaling only that of the printing
press itself.
And everyone assumes you will be a millionaire
within a year (except your banker).
KEY CONSIDERATION
The “infopreneur” gig is the best one going.
Essentially, you provide your information on the internet. Then, as people come
to trust you, you can sell them something. You may sell them your consulting
knowledge, your ebook, your video or CD, or even someone else’ s ebook or video,
etc.
This is an exceptionally strong model for the
internet. But it is relatively new, especially as an income generating source.
Convincing your banker of its viability will be Job Number One.
STRONGEST ADVANTAGE
This is THE business of the future. The
astounding growth in the internet places it in front of more people each and
every day. For instance, as immense as eBay is, it has reached less than ten
percent of its potential client base.
There are even bigger opportunities in
infopreneurialism (that’s a new word too). The technology for worldwide
communications is in its infancy. But it is there, making international
infopreneurs the leaders in the internet.
STRONGEST DISADVANTAGE
Because this is such a new industry, convincing
people that you know what you are doing is not always the easiest thing to
accomplish. Convincing yourself that you know what you are doing can be equally
difficult.
OVERCOMING THE DISADVANTAGES WITH ONLINE
BUSINESS PLANS
Prove that you can be successful on the
internet.
How would it feel to walk into a banker's
office and announce, "My site is in the top one percent of all sites in the
world"? It is actually more realistic than you think. You can do this. Honest.
Before looking for financing, take the website
as far as you can yourself -- and that's pretty far.
- You can build a site yourself that generates
traffic -- and money -- in your spare time.
- You can create highly optimized, targeted
pages that rank well and pull visitors to your site.
- You can tap into the dozens and dozens of
monetization models available.
In short, you can get all of this done before
you ever talk with a single person about lending you money, or investing in your
website.
Then you can take online business plans into
your bank and very confidently announce, "My site is in the top one percent of
all sites in the world. And I am ready to expand."
Take a look at these websites. All were created
by individuals, not by corporations. All are in the top one percent in the
world. And look at the range of products and services they represent. As of this
writing, there is everything from setting up a cement contracting business to
dreadlocks to forex trading to travel, and lots in between. The Business Plan
Master site, where you purchased this book, is one of them.
Being In The "Expansion" Mode Is What Makes
It Work
Start ups are hard to fund in any industry.
Online business plasn as startup businesses are dead on arrival.
But an EXPANSION business. Now that's another
keg of fish. This is a company that has proven success, and wants more success.
That's something that lenders like.
So take your online business just as far as you
can, then go for "EXPANSION FUNDING". You'll be nearly home before you know it.
DEFINING YOUR SOURCE OF INCOME
Yours is not a traditional business. You are
not selling product. You don’t open your office for consultations. You work on
the internet, and many, many more opportunities are open to you.
Study the monetization options in Step 7. At
first blush many of them may not seem appropriate for your business. But do
study them. With a dash of creativity you will discover many streams of income
for your infopreneur business.
Also, be sure to read the CASE STUDIES in Step
7 that demonstrate how you can put these models to good use and introduce even
more streams of income.
HOW MUCH FUNDING WILL YOUR INTERNET
MARKETING BUSINESS PLAN NEED?
Odds are that yours will be a small company,
perhaps with you alone. That’s fine. Even small companies can do very well on
the internet.
As with any business, sit down and run the
numbers.
As a single person business, you probably need
to shift from being a part time webmaster to being full time, with all the costs
associated with that. A better computer? A DSL line? A web designer to revamp or
redesign your site? Specialized software for a membership site? Whatever it is,
detail it so that lenders can really understand how their money will be put to
good use.
YOUR LIKELY LENDER/INVESTOR
The SBA is your best bet for smaller
businesses, but may not be your best buddy for the internet world. Wherever
possible, look to private funding, such as with angel investors. Private
investors have a better grasp on technology issues.
If yours is an established business looking to
expand substantially, a venture capital firm may be your best choice. Be sure to
check out the newest development in venture capital: venture lending.
YOUR INTERNET MARKETING BUSINESS PLAN
This is simply an amazing field to be in. I
have not regretted for one minute my decision to build an internet business. I
wish you all the success that I have enjoyed.
NOTE: This is a real good time to stop and
read “Let’s Tango”, the ebook that was included in your package, if you have
not already done so. If you are an internet marketing pro, you may choose to
skip it, and that’s fine too. “Let’s Tango!” is designed to explore your
options in the internet, with lots of topics and monetization options.
