| Day spa
business plans often extol the benefits of selling to the
wealthy. Well, there are other ways of tackling day spa salon
promotion as well. In fact, profit may be more plentiful in
other areas over the next decade or so.
KEY CONSIDERATION
"Spas" are so emotionally and
logically tied to the wealthy that it is often difficult to
bring them down to a level that investors really understand.
Just catering to the wealthy is
not enough. The day spa salon must also provide something very
special. If, in fact, the salon spa is not designed solely for
wealthy individuals, make that abundantly obvious. There are
some very strong markets waiting for your day spa: overweight
teenagers, ethnic beauty spas, spas for men, and many more.
STRONGEST ADVANTAGE OF YOUR
SALON AND SPA
There is a hidden suspicion in
ordinary lenders that there is an almost inexhaustible supply of
wealthy people who want the luxuries that day spas can offer.
STRONGEST DISADVANTAGE OF
YOUR SALON AND SPA
It ain't necessarily so.
OVERCOMING THE DISADVANTAGE
WITH YOUR SAMPLE BUSINESS PLANS FOR DAY SPAS
What's your hook? What makes
your day spa so special?
There are some day spas that
focus on healthy alternative treatments. There are some that
focus on teenagers and young people. There are some that provide
complete beauty makeovers. There are more and more that appeal
to men.
Find your niche. It doesn't
have to be the very wealthiest clientele. It simply needs to be
a clientele that afford what you offer.
Day spa business plans must
provide ample opportunity for establishing both the mystique and
the reality of the business.
No matter what type of salon you are planning, there is a
mystique to it. Everyone loves a gift of a day spa package,
young and old. Capture that mystique in your business plan.
Just as important is the hard
business reality of the business plan. Never, never make it
appear as fluff. This is not a fluffy business. It is a real
business that will require real money to open, and real
management skills to manage effectively. Make sure you've got
both.
OTHER PLUSSES FROM IN YOUR
DAY SPA BUSINESS PLAN
This is an area that is
extremely visual. Use the visual impact to influence your
lender/investor. Show architectural renderings. Picture your
products. Get endorsements from potential clients.
Because yours is such a
visually oriented business, your business plan must be presented
as clean, sharp and professional. Goodness, if you can't create
a good looking business plan, how will ever be able to create a
good looking day spa?
FOR ADDITIONAL INFORMATION
FOR YOUR DAY SPA BUSINESS PLAN AND YOUR MARKETING PLAN FOR A DAY
SPA
For marketing plan information
on the day spa industry, go to
BizMiner.
At the home page, look in the
left hand column. In the white Industry search box, enter one of
the types of day spas that best describes your business:
- Health club
- Cosmetology and personal
hygiene salons
- Facial salons
- Slenderizing salon
- Exercise salon
- Exercise facilities
You will be taken to a list of
reports specially designed for your area of interest. Both
Financial Analysis Reports and Marketing Reports are available
for most topics.
Be sure to look in the left
hand column for DEMOGRAPHIC INFORMATION compiled from US Census
statistics.
YOUR LIKELY LENDER/INVESTOR
It is easy to say that a
potential client will be most interested in seeing sample
business plans for a day spas. And while that might be true,
more often it is not the case. More logically, it will be a
traditional funding source, such as the
SBA,
that will fund your business.
If yours is an established
business looking to expand regionally, nationally or
internationally, a
venture capital firm may be your best choice. Be sure to
check out the newest development in venture capital:
venture lending.
YOUR ONLINE PRESENCE
You will need a strong web
presence, one that spotlights your business and drives traffic
to your business. See the
best web host for more information on my preferred web host.
This is, in fact, the only web host that I know of that can
actually generate business.
JUST A REMINDER ...
There are a lot of directions
your day spa might take, such as:
- Day spa
- Beauty day spa
- Couples day spa
- Salon and ay spa
- Day spa massage
- Day spa retreat
- Day spa for men
- Wellness day spa
- Salon spa
- Spa treatment
- Health spa
- Massage spa
- Skin care spa
- Salon and spa
- Spa resort
- Day beauty
- Dayspa
- Day massage
- Nail spa
- Spa body treatment
Carefully watch the client base
that you are targeting in your day spa business plan. Some
fields, like overweight teenagers, are growing rapidly. Others
may slow a bit. With a strong target and personal experience in
the field, you can do extremely well.
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