Writing A Magazine Business
Plan:
Take the Basics and Add Some Pizzazz!
What Kinds of Publishers Benefit From The Magazine Business Plan? Well, lots of them. For example:
| Printers | Publishers | Newspapers |
| Commercial printing | Job printing | Periodicals |
| Comic books | Magazines | Statistical reports |
| TV schedules | Trade journals | Book publishing |
| Book Clubs | Book music | Art copy |
| Poster publishing | Atlas, maps and guides | Directory publishing |
| Music publishing | Newsletter publishing | Shopping news |
| technical manual | Catalogs | Micropublishing |
| Paper patterns | Racing forms | Yearbooks |
Most of These Publishers Face Similar Issues In Their Business Plans
The issue is that printing is not just hard copy any more. Nor is it necessarily just online. Many printing companies, including many magazine publishers, now create both rag versions and online versions.
What this means for your publishing business plan is that you need a lot of skills available in house, or readily available by contract. Think about it. You need
- Writers
- Editors
- Layout specialists
- Advertising sales people
- Web designer
- Web writers
- Technical staff
- Distribution staff
- Social marketing specialists (that's a new addition, but an important one)
... and bunches more. Where is all this talent going to come from? It's not easy getting a publication off the ground, and all these salaries is one of the major reasons.
So Who Finances A Magazine Business Plan, or Anything In the Print Industry?
The actual printing company can look to leasing companies and traditional financing because that business has solid equipment to use as collateral.
Magazines themselves are another issue entirely. Due to the dicey nature of hard copy magazines, and the high failure rate, most will be privately financed, often by industry leaders or angel investors.
Most magazines, too, will begin now on the web. Years ago it was given that magazines began in hard copy and transitioned to the internet. Now the reverse is true. It is a whole lot cheaper to publish on the web than in hard copy, so gaining a following online is tantamount to being a prerequisite for hard copy printing.
As you put together your business plan, watch the method of delivery, and set your milestones accordingly. Start out with the 7 Step Business Plan for Magazine Publishing:
For more information on the 7 Step Business Plan for Magazine Publishing, Click Here
Whatever your focus, there are three things that you will need to get your magazine business plan in shape for financing:
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Your workbook |
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Your business plan template |
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Excel spreadsheets |
Your SPECIAL BONUS FOR YOUR MAGAZINE BUSINESS PLAN
We know your publication could be in any one of hundreds of different industries, so to help out we've included links to literally hundreds of sample business plans:
For more info on the BONUS book, please CLICK HERE
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YOUR REVIEW OF THE MAGAZINE BUSINESS PLAN
We would love to learn of your experience with the 7 Step Magazine Business Plan. Please go to our Business Plan Review Page and tell us what you think!
